THIS PRIVACY POLICY IS AN ELECTRONIC RECORD in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made thereunder, as well as the amended provisions pertaining to electronic documents/records in various statutes as amended by the Information Technology Act, 2000. This Privacy Policy does not require any physical, electronic, or digital signature.

THIS PRIVACY POLICY IS A LEGALLY BINDING DOCUMENT between you and LightMirror.in (both terms defined below). The terms of this Privacy Policy will be effective upon your acceptance of the same (directly or indirectly in electronic form, by clicking on the “I Accept” tab, by use of the website, or by other means) and will govern the relationship between you and LightMirror.in for your use of the website (defined below).

This document is published and shall be construed in accordance with the provisions of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data of Information) Rules, 2011 under the Information Technology Act, 2000, which require the publishing of a privacy policy for the collection, use, storage, and transfer of sensitive personal data or information.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. By using the website, you indicate that you understand, agree, and consent to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use this website. You hereby provide your unconditional consent or agreement to LightMirror.in as provided under Section 43A and Section 72A of the Information Technology Act, 2000.

Consent

By providing us your information or by making use of the facilities provided by the website, you hereby consent to the collection, storage, processing, and transfer of any or all of your personal information and non-personal information by LightMirror.in as specified under this Privacy Policy. You further agree that such collection, use, storage, and transfer of your information shall not cause any loss or wrongful gain to you or any other person.

About Us

LightMirror.in and its subsidiaries, affiliates, and associate companies (individually and/or collectively, “LightMirror.in”) are concerned about the privacy of the data and information of users (including sellers and buyers/customers, whether registered or non-registered) accessing, offering, selling, or purchasing products or services on LightMirror.in’s websites, mobile sites, or mobile applications (“Website”) and otherwise doing business with LightMirror.in. “Associate Companies” here shall have the same meaning as ascribed in the Companies Act, 2013.

The terms “We” / “Us” / “Our” individually and collectively refer to each entity being part of the definition of LightMirror.in, and the terms “You” / “Your” / “Yourself” refer to the users. This Privacy Policy is a contract between you and the respective LightMirror.in entity whose website you use or access or otherwise deal with. This Privacy Policy shall be read together with the respective Terms of Use or other terms and conditions of the respective LightMirror.in entity and its respective website or nature of business of the website.

Purpose of This Privacy Policy

LightMirror.in has provided this Privacy Policy to familiarize you with:

• The type of data or information that you share with or provide to LightMirror.in and that LightMirror.in collects from you;
• The purpose for the collection of such data or information from you;
• LightMirror.in’s information security practices and policies; and
• LightMirror.in’s policy on sharing or transferring your data or information with third parties.

This Privacy Policy may be amended/updated from time to time. Upon amending/updating the Privacy Policy, we will accordingly amend the date above. We suggest that you regularly check this Privacy Policy to apprise yourself of any updates. Your continued use of the website or provision of data or information thereafter will imply your unconditional acceptance of such updates to this Privacy Policy.

Information Collected and Storage of Such Information

The “Information” (which shall also include data) provided by you to LightMirror.in or collected from you by LightMirror.in may consist of “Personal Information” and “Non-Personal Information.”

Personal Information

Personal Information is information collected that can be used to uniquely identify or contact you. Personal Information for the purposes of this Privacy Policy shall include, but not be limited to:

• Your username along with your password,
• Your name,
• Your address,
• Your telephone number,
• Your email address or other contact information,
• Your date of birth,
• Your gender,
• Information regarding your transactions on the website (including sales or purchase history),
• Your financial information such as bank account information or credit card or debit card or other payment instrument details,
• Internet Protocol address,
• Any other items of ‘sensitive personal data or information’ as such term is defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data of Information) Rules, 2011 enacted under the Information Technology Act, 2000;
• Identification code of your communication device which you use to access the website or otherwise deal with any LightMirror.in entity,
• Any other information that you provide during your registration process, if any, on the website.

Such Personal Information may be collected in various ways, including during the course of you:

• Registering as a user on the website,
• Registering as a seller on the website,
• Availing certain services offered on the website (e.g., making an offer for sale, online purchase, participating in any online survey or contest, communicating with LightMirror.in’s customer service by phone, email, or otherwise, or posting user reviews on the items available on the website), or
• Otherwise doing business on the website or otherwise dealing with any LightMirror.in entity.

We may receive Personal Information about you from third parties, such as social media services, commercially available sources, and business partners. If you access the website through a social media service or connect a service on the website to a social media service, the information we collect may include your username associated with that social media service, any information or content the social media service has the right to share with us (such as your profile picture, email address, or friends list), and any information you have made public in connection with that social media service. When you access the website or otherwise deal with any LightMirror.in entity through social media services or when you connect any website to social media services, you are authorizing LightMirror.in to collect, store, use, and retain such information and content in accordance with this Privacy Policy.

Non-Personal Information

LightMirror.in may also collect information other than Personal Information from you through the website when you visit and/or use the website. Such information may be stored in server logs. This Non-Personal Information would not assist LightMirror.in in identifying you personally. This Non-Personal Information may include:

• Your geographic location,
• Details of your telecom service provider or internet service provider,
• The type of browser (e.g., Internet Explorer, Firefox, Opera, Google Chrome, etc.),
• The operating system of your system, device, and the website you last visited before visiting the website,
• The duration of your stay on the website, along with the date and time of your access.

Non-Personal Information is collected through various ways, such as through the use of cookies. LightMirror.in may store temporary or permanent ‘cookies’ on your computer. You can erase or choose to block these cookies from your computer. You can configure your computer’s browser to alert you when we attempt to send you a cookie, with an option to accept or refuse the cookie. If you have turned cookies off, you may be prevented from using certain features of the website.

Ads: LightMirror.in may use third-party service providers to serve ads on LightMirror.in’s behalf across the internet and sometimes on the website. They may collect Non-Personal Information about your visits to the website and your interaction with our products and services on the website. Please note that Personal Information and Non-Personal Information may be treated differently as per this Privacy Policy.

Your Representations

You hereby represent to LightMirror.in that:

• The information you provide to LightMirror.in from time to time is and shall be authentic, correct, current, and updated, and you have all the rights, permissions, and consents as may be required to provide such information to LightMirror.in.
• Your providing the information to LightMirror.in and LightMirror.in’s consequent storage, collection, usage, transfer, access, or processing of the same shall not be in violation of any third-party agreement, laws, charter documents, judgments, orders, or decrees.
• LightMirror.in and each of LightMirror.in entities’ officers, directors, contractors, or agents shall not be responsible for the authenticity of the information that you or any other user provide to LightMirror.in. You shall indemnify and hold harmless LightMirror.in and each of LightMirror.in entities’ officers, directors, contractors, or agents and any third party relying on the information provided by you in the event you are in breach of this Privacy Policy, including this provision and the immediately preceding provision above.

Storage and Retention of Information

Your information will primarily be stored in electronic form; however, certain data can also be stored in physical form. We may store, collect, process, and use your data in countries other than the Republic of India but under compliance with applicable laws. We may enter into agreements with third parties (in or outside of India) to store or process your information or data. These third parties may have their own security standards to safeguard your information or data, and we will, on a commercially reasonable basis, require such third parties to adopt reasonable security standards to safeguard your information/data.

Purpose for Collecting, Using, Storing, and Processing Your Information

LightMirror.in collects, uses, stores, and processes your information for any purpose as may be permissible under applicable laws (including where the applicable law provides for such collection, usage, storage, or processes in accordance with the consent of the user) connected with a function or activity of each of LightMirror.in entities and shall include the following:

• To facilitate your use of the website or other services of LightMirror.in entities;
• To respond to your inquiries or fulfil your requests for information about the various products and services offered on the website;
• To provide you with information about products and services available on the website and to send you information, materials, and offers from LightMirror.in;
• To send you important information regarding the website, changes in terms and conditions, user agreements, and policies, and/or other administrative information;
• To send you surveys and marketing communications that LightMirror.in believes may be of interest to you;
• To personalize your experience on the website by presenting advertisements, products, and offers tailored to your preferences;
• To help you address your problems incurred on the website, including addressing any technical problems;
• If you purchase any product or avail of any service from the website, to complete and fulfil your purchase (e.g., to have your payments processed, communicate with you regarding your purchase, and provide you with related customer service);
• For proper administering of the website;
• To conduct internal reviews and data analysis for the website (e.g., to determine the number of visitors to specific pages within the website);
• To improve the services, content, and advertising on the website;
• To provide value-added services such as Single Sign On (a session/user authentication process that permits a user to enter their name, mobile number, email address, or any combination thereof and password to access multiple websites and applications);
• To facilitate various programs and initiatives launched by LightMirror.in or third-party service providers and business associates;
• To analyze how our services are used, measure the effectiveness of advertisements, facilitate payments, conduct academic research and surveys, protect the integrity of the website, respond to legal, judicial, or quasi-judicial processes, and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law;
• To conduct analytical studies on various aspects, including user behaviour and user preferences;
• To permit third parties who may need to contact users who have bought products from the website to facilitate installation, service, and any other product-related support;
• To implement information security practices;
• To determine any security breaches, computer contaminants, or computer viruses;
• To investigate, prevent, or take action regarding illegal activities and suspected fraud;
• To undertake forensics of the concerned computer resource as part of an investigation or internal audit;
• To trace computer resources or any person who may have contravened or is suspected of having or being likely to contravene any provision of law, including the Information Technology Act, 2000, that is likely to have an adverse impact on the services provided on any website or by LightMirror.in;
• To enable a potential buyer or investor to evaluate the business of LightMirror.in (as further described in paragraph 8 of the Privacy Policy).

You hereby agree and acknowledge that the information so collected is for lawful purposes connected with a function or activity of each of the LightMirror.in entities or any person on their respective behalf, and the collection of information is necessary for the purposes outlined above.

Sharing and Disclosure of Your Information

You hereby unconditionally agree and permit that LightMirror.in may transfer, share, disclose, or part with all or any of your information, within and outside of the Republic of India, to various LightMirror.in entities and to third-party service providers/partners/banks and financial institutions for one or more of the purposes outlined above or as may be required by applicable law. In such cases, we will contractually oblige the receiving parties of the information to ensure the same level of data protection that is adhered to by LightMirror.in under applicable law.

You acknowledge and agree that, to the extent permissible under applicable laws, it is adequate that when LightMirror.in transfers your information to any other entity within or outside your country of residence,